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PROJECT: BUSCH GARDENS - COMMERCIAL

BUSCH GARDENS - COMMERCIAL
Underwood Films (NY)
Executive Producer - Paul Rosen
Producer / AD - Mark Robinson
Director – Scott Bergstein
DP - "Crash" Karsten Gopinath

The wild popularity of spontaneous public dance celebrations in 2009 was in evidence everywhere: from custom staged wedding dances to Michael Jackson tributes. The world became a stage and bystanders were no longer content to sit along the sidelines and watch. Amplified music filled plazas, streets and train stations in cities across Europe and the U.S. as crowds broke into dance that escalated until it transformed into tightly choreographed mass dance routines.

Busch Gardens caught the fever early on and incorporated the concept in its “Summer Nights” commercial, which was released in time to celebrate the theme park’s 50th anniversary. Director Scott Bergstein (L.A.) and Assistant Director Mark Robinson worked closely with the amusement park’s choreographers, dancers, characters and employees to create scenes filled with fun, color and high energy.